PORTFOLIO
Case Study: Marios Agency - Fractional Creative Project Manager
Client: Marios Agency
Service: Fractional Project Manager (PV)
Project: Čili Pica Creative Campaign
Scope: (TVC), (OOH), (DOOH), Radio, Social Media (SoMe), Online.
Challenge: To manage the project implementation after joining in the middle of the process, meeting the agency, client, and production goals.
RESULTS:
Acted as the primary contact for all parties involved: creatives (copywriter and art director), client, photographer, designer, and TVC production team.
Managed the entire campaign production process.
Launched creative campaigns (TVC), (OOH), (DOOH), Radio, Social Media (SoMe), and Online.
Conclusion: The fractional Project Manager engagement with Marios Agency demonstrated the ability to quickly adapt and lead a complex creative campaign. By providing effective management and coordination, the project achieved its goals, ensuring satisfaction for the client, agency, and all partners involved.
Case Study: Persy Booths - Fractional CMO
Client: Persy Booths
Service: Fractional Chief Marketing Officer (CMO)
Goal: To lead the marketing efforts of Persy Booths on a fractional basis, providing strategic direction and execution without the need for a full-time commitment.
Results:
Transformed from having no clarity in marketing and communications to a well-defined direction and actionable plan.
Achieved stronger brand awareness and generated new leads through participation in international furniture fairs.
Successfully onboarded a full-time marketing manager to continue the growth trajectory.
Conclusion: The fractional CMO engagement with Persy Booths demonstrated the effectiveness of strategic marketing leadership on a part-time basis. By providing clarity, direction, and execution, the company was able to strengthen its brand, generate leads, and position itself more competitively in the market.
Case study: MEDIA GO - Marketing& Comms partner
Client: MEDIA GO
Service: Marketing & Comms partner
Goal: Increase brand awareness in a competitive market.
Challenge: Differentiate MEDIA GO from other agencies and increase visibility.
Results:
Developed a comprehensive communication strategy for MEDIA GO's social media (SoMe).
Focused on unique topics other agencies overlooked.
Created a distinct visual identity to enhance brand recognition.
Improved brand visibility and awareness.
Received positive feedback for innovative approach and increased engagement.
Conclusion: The new communication strategy for MEDIA GO improved their brand visibility and awareness. By focusing on unique topics and creating a distinct visual style, MEDIA GO stood out in a competitive market. The client was happy with the innovative approach and the increased engagement it brought. This shows how important it is to have unique content and a strong visual identity.
Case study: FIRSTPICK - Contract CMO
Client: FIRSTPICK
Service: Contract CMO
Goal: Brand launch communications across the Baltics and Nordics.
Challenge: FIRSTPICK, a new venture fund, faced the challenge of establishing a strong brand presence in the Baltics and Nordics, regions with limited early-stage investment activity. The goal was to create a distinct and recognizable brand that could attract early-stage investments and foster growth in these regions.
Results:
Successfully implemented a tailored marketing strategy that increased brand visibility across the Baltics and Nordics.
Strengthened media relations, leading to enhanced coverage and a stronger brand presence.
Formed valuable partnerships and organized impactful events, including a successful Demo Day.
Improved social media engagement and follower growth through strategic content and interactions.
Conclusion: As the contract CMO for FIRSTPICK, I successfully increased the brand's presence in the Baltics and Nordics through effective marketing, PR, and partnerships. Despite the challenge of entering a market with limited early-stage investments, the strategic efforts resulted in greater brand awareness, stronger media relations, and improved social media engagement. These initiatives helped establish FIRSTPICK as a recognizable and respected brand in the region.
Case study: Apolono papildai - Marketing & Comms partner
Client: Apolono papildai
Service: Marketing & Comms partner
Goal: Expand brand appeal to a broader audience, including women and health enthusiasts, while retaining muscle builders.
Challenge: 13+ year-old online shop traditionally focused on muscle builders to attract a wider audience without alienating existing customers.
Results:
Launched a new SoMe strategy with fresh visuals and consistent messaging.
Started collaborations with micro-influencers.
Increased the women’s audience on Instagram by 30%.
Balanced Facebook demographics.